VG Sphere

The project was an eight week school project in collaboration with VG/Schibsted. The brief we were presented with challenged us in finding ways to engage and attract young users to the VG website/app.Also, we were challenged to explore different news format, and ask ourselves if news only has to be a digital representation of a paper newspaper. The final consept explores how to present a news topic in different formats, allowing the user to interpret information in different angles and content types.

VG Sphere

The project was an eight week school project in collaboration with VG/Schibsted. The brief we were presented with challenged us in finding ways to engage and attract young users to the VG website/app.Also, we were challenged to explore different news format, and ask ourselves if news only has to be a digital representation of a paper newspaper. The final consept explores how to present a news topic in different formats, allowing the user to interpret information in different angles and content types.

Where
AHO (2024)
With
Hans Jacob Wernersen
Process
The main objectives in terms of insight, was mapping and understanding young users habits, preferences and relations to both traditional and none-traditional news outlets. Trough a questionaire and a few interviews we gathered some key takeaways, which we could use to formulate a problem statement:

"How can we design an engaging news experience that meets the need for quick, trustworthy updates while also giving the user control and overview over the news picture?"
To provied the users with more control and overview, we envisioned a space where the users could both skim the news surface and dive deeper into interesting subjects. This space would be like a "news sphere" (hence the name), where VG's content is given more space and time to be explored. To translate our ideas into a prototype, we initially used paper a lot. This was very helpful in terms of understanding the flow and challenges of our concept.
Delivery
The final concept explores an alternate VG-space, where both new and old news stories provide users with different form on insights into relevantĀ topics. Watch a demo below.

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