Where
AHO (2024)
With
Hans Jacob Wernersen
Process
The project brief from NRK was to explore ways of bridging the various content and channels of NRK in meaningful ways. Through insight work, we learned that NRK is considered a trustworthy source, with one user saying that "NRK has the potential to be a trustworthy source of everything". However, in the current digital market, with fast paced, attention grabbing content, NRK are falling behind. At the same time, neither NRK itself or their consumers wants NRK to present content in such ways. Therefore, we aimed to explore how NRK content could be presented in a way that gives users more autonomy.
Delivery
The NRK Dock explores how NRK content can be both an active and inactive part of a persons life, and connects NRK´s channels in a holistic space.
